We showed the Escape through the lens of Theo Skudra, Drake’s photographer.
With so many options in the compact SUV segment, Ford was having a hard time standing out from the crowd.
Collaborating with the team at BBDO Canada, we helped position the Escape as a street smart vehicle for Millennial drivers. The idea was to show the city through the camera lens of Theo Skudra .
While BBDO worked on broadcast, we were tasked with creating 15s Preroll and social videos. Our work focused on integrating the Escapes features naturally into the pre-roll content. We followed Theo as he navigated the city with the help of the street-smart Escape and its features.
Credits
AGENCY creative team
Yasmin Sahni VP, ECD Randy Govang Creative Director
Sam Kates Copywriter Spencer Van Woudenberg Art Director Nancy Orlotti Broadcast Producer
director
Kacper Larski Asymetric
Colorist
Wade Odlum alter ego
Editors
Ryan Hunt Married To Giants
Liam Crawford Married To Giants
Accounts & Strategy
Jean George Strategy Director Dino Vacca Group Account Director Dino Visconti Group Media Director Mario Pires Account Director
Bill Phillips Account Director Jonathan Antflek Account Supervisor Vera Godoy Project Management Nicole Arruda Digital/Broadcast Producer Leslie Miller Senior Integrated Producer
