We helped Ford promote its online hub of tools and information so consumers could make the best car purchase choice for themselves on their own terms.
With people unable to come to dealerships because of the COVID-19 pandemic Ford's business changed overnight from an in-person sales cycle to an online-first sales cycle. They needed help (and fast) with developing a promotional video for its online hub of tools and information. A one-stop-shop where consumers could get everything they needed to know to make the best car purchase choice for themselves on their own terms. To bring the idea of “one-stop shopping” to life, we created an animated video that used a continuous flowing line, symbolizing the simplicity of the shopping process on Ford.ca.
Credits
Agency creative team
Yasmin Sahni VP, ECD Neal Khosla Associate Creative Director Thomas Hong Associate Creative Director
Sam Kates Copywriter
Spencer Van Woudenberg Art Director
Nicole Arruda Digital/Broadcast Producer
Motion Designer
Ian Flaig alter ego
Accounts & Strategy
Jean George Strategy Director Ryan Pearce Group Account Director Trevor Thwaites Account Director Shima Haghshenas Account Executive Kat Antonopoulos Project Manager
