Showing how simple online car shopping can be from start to finish.
With dealerships closed due to the pandemic, Ford’s sales process went from in-person to online overnight.
We promoted their hub of tools and information with an animated video that used a single flowing line, bringing the one-stop-shop experience to life and showing just how simple car shopping could be on Ford.ca.
Credits
Agency creative team
Yasmin Sahni VP, ECD Neal Khosla Associate Creative Director Thomas Hong Associate Creative Director
Sam Kates Copywriter
Spencer Van Woudenberg Art Director
Nicole Arruda Digital/Broadcast Producer
Motion Designer
Ian Flaig alter ego
Accounts & Strategy
Jean George Strategy Director Ryan Pearce Group Account Director Trevor Thwaites Account Director Shima Haghshenas Account Executive Kat Antonopoulos Project Manager
