Helping Canadians invest in themselves, one insight at a time.
Amid pandemic-driven economic uncertainty, The Globe and Mail wanted to reach new audiences and show that its business and investing insights could help guide smarter decisions.
Our integrated campaign across broadcast, digital, print, and OOH positioned time spent with The Globe as an unapologetic, essential investment in yourself and your financial future.
Credits
AGENCY creative team
Yasmin Sahni Creative Director
James Dunlop Freelance Senior Copywriter Jamie Mageau Senior Art Director Spencer Van Woudenberg Art Director Laura Mahon Director of Digital Content & Production
Accounts & Strategy
Quinn Wilson Account Director Devin Ste. Marie Account Manager David Kenyon Director of Strategy Alex MacNicol Strategist Greg Plata Director, Strategy and Brand Development Matt Mcchesney Director, Client Services
