Invest in yourself, with the Globe's business insights.
Unemployment, work-from-home, crypto, inflation - there has been a lot of uncertainty and change in business, investing, and the economy at large over the course of the pandemic.
The Globe and Mail, the county's largest business and investing newsroom, wanted to reach net-new consumers and demonstrate that its practical and actionable business and investing insights could help guide their decision-making and improve their lives, no matter what the current market conditions were.
So we created an integrated campaign which ran in broadcast, digital, print and OOH and focused on communicating how The Globe's business and investing insights helped make you better. The campaign centers around the idea that when you invest your time with the Globe's business and investing content, it's really an unapologetic, essential investment in YOU and your ability to achieve the financial future you want.
Credits
AGENCY creative team
Yasmin Sahni Creative Director
James Dunlop Freelance Senior Copywriter Jamie Mageau Senior Art Director Spencer Van Woudenberg Art Director Laura Mahon Director of Digital Content & Production
Accounts & Strategy
Quinn Wilson Account Director Devin Ste. Marie Account Manager David Kenyon Director of Strategy Alex MacNicol Strategist Greg Plata Director, Strategy and Brand Development Matt Mcchesney Director, Client Services
