We created a retro-inspired campaign that showed how Ford makes it easier to let go of your old car – and find that love again in a fresh, exciting, all-new Ford vehicle.
We all grow an emotional attachment to certain items that goes beyond reason, especially with our old cars. So we hold onto them for a long time. Maybe too long. To bring the ‘Ford Recycle Your Ride’ trade-in program back to life we created a retro-inspired campaign that had some fun with pointing out how long someone has held on to their car. We showed all the innovation and tech that Ford has developed since they last bought a vehicle. Now, they could get cash for their old vehicle to get all these new features in a new Ford.
pinterest video posts
Business In The Front, Party In The Back
I was lucky enough to take home the radical 80’s mullet from the shoot.
I know, I would be jealous too.
Credits
AGENCY creative team
Yasmin Sahni VP, ECD Randy Govang Creative Director
Will Hasenkrug Copywriter Spencer Van Woudenberg Art Director Nancy Orlotti Broadcast Producer
Jac Benoit Freelance Agency Producer
director
Christopher Brown Animals
Colorist
Wade Odlum alter ego
Editors
Matt Kett School
Daniel Bochenski School
Accounts & Strategy
Jean George Strategy Director Dino Vacca Group Account Director Dino Visconti Group Media Director Mario Pires Account Director
Bill Phillips Account Director Jonathan Antflek Account Supervisor Vera Godoy Project Management Nicole Arruda Digital/Broadcast Producer Leslie Miller Senior Integrated Producer
