A retro-inspired campaign that had some fun pointing out how long people hold onto their cars.
We all grow an emotional attachment to certain items that goes beyond reason, especially with our old cars. So we hold onto them for a long time. Maybe too long.
So we wanted to show that you don't need to be stuck in the past. You can find that love again in all-new Ford.
We showed all the innovation and tech that Ford has developed since they last bought a vehicle.
I was lucky enough to take the radical mullet from the shoot home.
Been rocking it ever since.
Credits
AGENCY creative team
Yasmin Sahni VP, ECD Randy Govang Creative Director
Will Hasenkrug Copywriter Spencer Van Woudenberg Art Director Nancy Orlotti Broadcast Producer
Jac Benoit Freelance Agency Producer
director
Christopher Brown Animals
Colorist
Wade Odlum alter ego
Editors
Matt Kett School
Daniel Bochenski School
Accounts & Strategy
Jean George Strategy Director Dino Vacca Group Account Director Dino Visconti Group Media Director Mario Pires Account Director
Bill Phillips Account Director Jonathan Antflek Account Supervisor Vera Godoy Project Management Nicole Arruda Digital/Broadcast Producer Leslie Miller Senior Integrated Producer
