We peeled back the curtain on Ford service bays and personally introduced Canadians to their local Ford Technicians.
Consumers felt like they were getting ripped off when it came to getting their vehicle serviced at their local Ford dealership and were choosing to go to independent repair shops instead. To change Canadians perceptions we developed the Know Your Technician campaign. We personally introduced Ford Technicians to consumers by telling the relatable and authentic stories of their lives. They also spoke of their experiences working at Ford and what made them experts.
youtube Preroll
video social posts
static image social posts
facebook messanger
facebook poll
Digital banners
3 Million Views
Phil's Brand Story
2-3% increase
in retention scores surpassing objectives
7.3% sales increase
above adjusted COVID-19 objectives
Credits
AGENCY creative team
Yasmin Sahni VP, ECD Neal Khosla ACD/Copywriter Spencer Van Woudenberg Art Director Asmir Pervanic Producer
director
Lucas Dabrowski Spy Films
Accounts & Strategy
Jean George Strategy Director Karen Geier Sr. Content Strategist Dino Visconti Group Media Director David Lee Media Manager Ryan Pearce Group Account Director
Trevor Thwaites Account Director Mario Pires Account Director Karina Misiara Account Supervisor Kat Antonopoulos Project Manager Nicole Arruda Digital/Broadcast Producer Leslie Miller Senior Integrated Producer
