We peeled back the curtain on Ford service bays and personally introduced Canadians to their local Ford Technicians.
Consumers felt like they were getting ripped off when it came to getting their vehicle serviced at their local Ford dealership and were choosing to go to independent repair shops instead. So we personally introduced them to their Ford Technicians.
Our technicians shared the life experiences that have shaped them and the pride they take in their work at Ford.
3 Million Views
Phil's Brand Story
2-3% increase
in retention scores surpassing objectives
7.3% sales increase
above adjusted COVID-19 objectives
Credits
AGENCY creative team
Yasmin Sahni VP, ECD Neal Khosla ACD/Copywriter Spencer Van Woudenberg Art Director Asmir Pervanic Producer
director
Lucas Dabrowski Spy Films
Accounts & Strategy
Jean George Strategy Director Karen Geier Sr. Content Strategist Dino Visconti Group Media Director David Lee Media Manager Ryan Pearce Group Account Director
Trevor Thwaites Account Director Mario Pires Account Director Karina Misiara Account Supervisor Kat Antonopoulos Project Manager Nicole Arruda Digital/Broadcast Producer Leslie Miller Senior Integrated Producer
