As the economy grows ever more uncertain, one investment always yields positive gains: an investment in you.
We needed to convey the value of The Globe’s business content outside of Globe properties and make potential readers aware of the benefits of accessing The Globe’s practical and actionable business and investing insights.
We did this by creating an illustrated campaign that shows the important, real-world decisions that face our audience. The Globe’s pillar content (business/career, investing, personal finance, opinion, politics/news) is an investment in yourself that empowers your decision making and helps you achieve the life you want.
Credits
AGENCY creative team
Jamie Mageau Creative Director Spencer Van Woudenberg Art Director Curtis Chapman Senior Copywriter Daniel Mullie Copywriter
Animation & Music
Polyester Animation
Alyssa Molfetta Producer
Jeremy Dimmock Production Director
SJ Lee and Jacqueline Lai Character Design
Jinke Wang, SJ Lee, Lily Chiao Storyboards
Jinke Wang, SJ Lee, Jacqueline Lai Style frames
Michael Rillo, SJ Lee, Lily Chiao, Christine Le, Camille Vincent, Ines Fragueiro, Dan Siddiqui Cel Animation
Oliver Dead 3D
Oliver Dead Compositing
Grayson Music Original Music Tyson Kuteyi Music & Voice Director Vladimir Nikolic Sound Engineer Nicholas Shaw Senior Producer Igor Correia Composer Mike Bisanti Sound Designer
Accounts & Strategy
David Kenyon Director of Strategy
Greg Plata Director of Strategy and Brand Development Alex MacNicol Strategist
